lifecycle marketing

8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

5 12, 2017

What do you do?

By |2021-06-10T04:13:37+10:00December 5th, 2017|Acquisition, BIg Data, business growth, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, inspiration, lifecycle marketing, marketing, segmentation, strategy planning, transformation|0 Comments

It's a common question that people ask me. So what do I do? I help businesses get on the front [...]

14 04, 2016

The business value of delving into data

By |2021-06-10T04:13:43+10:00April 14th, 2016|BIg Data, business growth, content marketing, customer engagement, customer insights, data insights, digital, lifecycle marketing, marketing, measurement, segmentation, social media, strategy planning, transformation|0 Comments

Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]

7 02, 2015

Assessing CRM and loyalty programs. What to look out for?

By |2021-06-10T04:13:52+10:00February 7th, 2015|BIg Data, Brand, content marketing, customer engagement, customer loyalty, customer relationship management, data insights, database, digital, lifecycle marketing, marketing, segmentation, strategy planning, targeting|0 Comments

As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]

17 12, 2012

11 proof points that Karma exists

By |2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

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