Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
Everyone's talking about data. I speak to heads of procurement, chief marketing officers, insight managers, IT leaders, technology vendors, digital [...]
As many of you know I also consult through TrinityP3, a marketing management consultancy. At TrinityP3, we help companies assess marketing [...]
In keeping with my usual last post of the year, I'd like to thank all my new clients and agencies [...]
If you, like me, have heard these two little words, Big Data, in the last month, then this post is [...]
It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]
....to: work kids @ school more traffic on the roads a longer than normal Feb Q1 (or Q3 depending how [...]
