27 11, 2023

Reflecting on 2023 – the year that was

By |2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

30 11, 2022

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

By |2022-11-30T10:43:48+11:00November 30th, 2022|BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation|0 Comments

I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]

8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

24 03, 2022

80%* of marketers say customer experience is the key competitive differentiator

By |2022-03-30T12:38:26+11:00March 24th, 2022|Brand, customer engagement, customer service experience, customer-obsessed|0 Comments

Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.

14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|Brand, business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

3 05, 2021

New perspectives on old learnings

By |2021-06-10T04:13:29+10:00May 3rd, 2021|advertising, Brand, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation|0 Comments

I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]

26 03, 2020

Wasting marketing budgets with shiny technology

By |2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]

11 03, 2020

The Moldy Whopper receives 1 star from System1’s testing

By |2021-06-10T04:13:31+10:00March 11th, 2020|advertising, Brand, customer insights, customer-obsessed, marketing, meaningful, strategy planning|0 Comments

Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

2 02, 2018

Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?

By |2021-06-10T04:13:36+10:00February 2nd, 2018|BIg Data, customer loyalty, customer service experience, customer-obsessed, marketing, transformation|0 Comments

Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]

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