customer insights

28 08, 2023

Customer loyalty value analysis: case study

By |2023-10-16T16:35:25+11:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

23 08, 2023

Student acquisition diagnostic: case study

By |2023-08-24T10:27:19+10:00August 23rd, 2023|Acquisition, advertising, Brand, business growth, customer insights, data insights, marketing, segmentation, strategy planning, website|0 Comments

OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]

14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|Brand, business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

11 03, 2020

The Moldy Whopper receives 1 star from System1’s testing

By |2021-06-10T04:13:31+10:00March 11th, 2020|advertising, Brand, customer insights, customer-obsessed, marketing, meaningful, strategy planning|0 Comments

Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

25 03, 2019

Creating learning loyalty, anxiety, or both?

By |2021-06-10T04:13:34+10:00March 25th, 2019|Brand, customer insights, customer loyalty, female motivation, inspiration, meaningful|0 Comments

If you have a child or children in a NSW primary school, then you may have heard of eagle rocks. [...]

6 03, 2019

How to make your marketing videos more interactive

By |2021-06-10T04:13:34+10:00March 6th, 2019|advertising, Brand, customer engagement, customer insights, digital, marketing, video marketing|0 Comments

Have you created marketing videos for your business? Maybe product instructional, how to, or demo videos? Promotional or lifestyle videos [...]

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