internet marketing

6 09, 2024

Media measurement – the ups and downs and ups again

By |2024-09-09T08:42:38+10:00September 6th, 2024|advertising, BIg Data, content marketing, customer loyalty, digital, internet marketing, marketing, social networks, website|0 Comments

Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

26 11, 2014

Ultimate Guide to Digital Marketing in a Data-driven World

By |2021-06-10T04:13:52+10:00November 26th, 2014|BIg Data, content marketing, customer engagement, customer insights, customer relationship management, data insights, database, digital, internet marketing, marketing, measurement, segmentation, social media, strategy planning, targeting|0 Comments

Are you struggling to make sense of where digital fits in your marketing mix? Are you being hounded by technology vendors [...]

17 12, 2012

11 proof points that Karma exists

By |2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

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