Marketing maturity and link to customer value
Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]
Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]
Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]
Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]
As the ROI Guy, I’ve always loved maths. Luckily, formulas have always stuck, and measurement has become my best friend [...]
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
MarTech and CRM analysis
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]