Customer loyalty value analysis: case study
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
28
08, 2023
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
19
02, 2019
Direct marketing is making a resurgence in today’s digital world GalleryDirect marketing is making a resurgence in today’s digital world
customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting
Direct marketing is making a resurgence in today’s digital world
I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]
7
02, 2019
The robot revolution – is marketing being taken over by machines? GalleryThe robot revolution – is marketing being taken over by machines?
BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation
The robot revolution – is marketing being taken over by machines?
I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]
5
12, 2017
What do you do?
It's a common question that people ask me. So what do I do? I help businesses get on the front [...]
22
11, 2017
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018 GalleryOFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website
OFFERING FOR DECEMBER / JANUARY: Kickstart 2018
Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]
28
06, 2017
How to use the Pareto Principle to spark profit growth
I’m sure you’re familiar with The Pareto Principle or 80/20 rule. Where for many events, roughly 80% of the effects [...]