Our passion is getting people on the front foot with measurable and successful go-to-market strategies and plans.

We’re fully independent, have no hidden agendas or bias, and are only interested in your success.

And we also understand that sometimes you just need a safe pair of hands for overflow work, or a sensitive project.

Services and bespoke project areas

Get ready for liftoff with our HELICOPTER advisory service. A proprietary, diagnostic approach to lift above your current data, martech stack, comms activity, and dashboards to identify current state versus next best practice.

Apply our 7 dimension, 20 point diagnostic to identify your score out of 100:


Core benefits:

  1. one independent view to identify gaps and opportunities
  2. discover duplication and wastage
  3. discover latent customer value opportunities

helicopter marketing view

We also customise customer marketing solutions for:

  1. Growth: We will show you how to grow customer value, and measure incremental profit shifts at an individual customer level.
    • target and nurture most valuable prospects based on tracking intention to purchase
    • implement differential marketing strategies for your active customer base
    • measure what matters most
  2. Competitive advantage: We create a more compelling story in the marketplace.
    • align your mission, vision, purpose, values, brand personality, and team behaviours
    • create a more own-able position, engaging story, and customer value proposition (CVP)
    • inspire a higher performing team culture with a more engaging employee value proposition (EVP)
  3. Optimisation: We optimise customer journeys.
    • optimise end-to-end journeys with targeted and tailored content
    • minimise waste and maximise investment across platforms, channels, media and touch points
    • identify the metrics that matter most to measure a true Return on Investment (ROI) based on incremental profit per active customer.

axl is our newest diagnostic and reset service. Find out more here.

If you’d like to contact us for independent assistance, then we’d love to hear from you

Contact Anton Buchner, The ROI Guy, on +61 414 673 575 to take your marketing to the next level

ÔÇťAnton and Ian led a very considered approach to our customer loyalty review. Their data-led insights helped to prioritise areas of focus, and clearly articulated the value this would create for the business. Highly recommend.” Bridie Schibrowski, CMO