transformation

2 12, 2024

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024
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Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

By Anton Buchner|2024-12-02T08:54:24+11:00December 2nd, 2024|business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation|0 Comments

For those that know me, they know that I’m pretty positive in all aspects of my life. Not to [...]

8 12, 2023

Marketing maturity and link to customer value
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Marketing maturity and link to customer value

business growth, marketing, measurement, return on investment, strategy planning, transformation

Marketing maturity and link to customer value

By Anton Buchner|2023-12-11T18:53:52+11:00December 8th, 2023|business growth, marketing, measurement, return on investment, strategy planning, transformation|0 Comments

Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]

27 11, 2023

Reflecting on 2023 – the year that was
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Reflecting on 2023 – the year that was

business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation

Reflecting on 2023 – the year that was

By Anton Buchner|2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

6 11, 2023

Marketing successfully through economic downturns
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Marketing successfully through economic downturns

business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation

Marketing successfully through economic downturns

By Anton Buchner|2023-11-07T08:46:21+11:00November 6th, 2023|business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation|0 Comments

Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.

4 09, 2023

Achieving 3x growth: case study
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Achieving 3x growth: case study

business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website

Achieving 3x growth: case study

By Anton Buchner|2023-09-04T09:11:47+10:00September 4th, 2023|business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

30 11, 2022

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
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Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

By Anton Buchner|2022-11-30T10:43:48+11:00November 30th, 2022|BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation|0 Comments

I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]

11 11, 2021

Forgive me for my tardiness

By Anton Buchner|2021-11-11T14:40:24+11:00November 11th, 2021|business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

3 05, 2021

New perspectives on old learnings
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New perspectives on old learnings

advertising, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation

New perspectives on old learnings

By Anton Buchner|2021-06-10T04:13:29+10:00May 3rd, 2021|advertising, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation|0 Comments

I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]

9 04, 2021

New positioning for a reimagined offshoring business
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New positioning for a reimagined offshoring business

business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website

New positioning for a reimagined offshoring business

By Anton Buchner|2022-03-30T12:53:27+11:00April 9th, 2021|business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

26 03, 2020

Wasting marketing budgets with shiny technology
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Wasting marketing budgets with shiny technology

BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation

Wasting marketing budgets with shiny technology

By Anton Buchner|2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]