customer engagement

24 03, 2022

80%* of marketers say customer experience is the key competitive differentiator

By |2022-03-30T12:38:26+11:00March 24th, 2022|Brand, customer engagement, customer service experience, customer-obsessed|0 Comments

Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

26 03, 2020

Wasting marketing budgets with shiny technology

By |2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]

3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

26 03, 2019

The biggest challenge for marketers in 2019?

By |2019-03-26T13:49:00+11:00March 26th, 2019|BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation|0 Comments

No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]

6 03, 2019

How to make your marketing videos more interactive

By |2021-06-10T04:13:34+10:00March 6th, 2019|advertising, Brand, customer engagement, customer insights, digital, marketing, video marketing|0 Comments

Have you created marketing videos for your business? Maybe product instructional, how to, or demo videos? Promotional or lifestyle videos [...]

7 02, 2019

The robot revolution – is marketing being taken over by machines?

By |2021-06-10T04:13:35+10:00February 7th, 2019|BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation|0 Comments

I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]

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