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2 12, 2024

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

By |2024-12-02T08:54:24+11:00December 2nd, 2024|business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation|0 Comments

  For those that know me, they know that I’m pretty positive in all aspects of my life. Not to [...]

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29 10, 2024

22:1 ROI. Now that’s worth sharing.

By |2024-10-29T12:08:24+11:00October 29th, 2024|advertising, business growth, customer-obsessed, marketing, return on investment, strategy planning|0 Comments

A brilliant ROI of 22: 1 in a month and a half. Well in anyone’s language, that’s positive. I recently [...]

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6 09, 2024

Media measurement – the ups and downs and ups again

By |2024-09-09T08:42:38+10:00September 6th, 2024|advertising, BIg Data, content marketing, customer loyalty, digital, internet marketing, marketing, social networks, website|0 Comments

Media measurement has long been a bone of contention. John Wanamaker once famously said, Half the money I spend on [...]

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2 05, 2024

Case for support. Positioning a not-for-profit.

By |2024-05-04T13:52:56+10:00May 2nd, 2024|business growth, innovation, marketing, meaningful, Purpose-driven marketing, strategy planning|0 Comments

A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]

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8 12, 2023

Marketing maturity and link to customer value

By |2023-12-11T18:53:52+11:00December 8th, 2023|business growth, marketing, measurement, return on investment, strategy planning, transformation|0 Comments

Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]

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27 11, 2023

Reflecting on 2023 – the year that was

By |2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

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