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8 12, 2023

Marketing maturity and link to customer value

By |2023-12-11T18:53:52+11:00December 8th, 2023|business growth, marketing, measurement, return on investment, strategy planning, transformation|0 Comments

Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]

27 11, 2023

Reflecting on 2023 – the year that was

By |2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

6 11, 2023

Marketing successfully through economic downturns

By |2023-11-07T08:46:21+11:00November 6th, 2023|business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation|0 Comments

Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.

4 09, 2023

Achieving 3x growth: case study

By |2023-09-04T09:11:47+10:00September 4th, 2023|Brand, business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

28 08, 2023

Customer loyalty value analysis: case study

By |2023-10-16T16:35:25+11:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

23 08, 2023

Student acquisition diagnostic: case study

By |2023-08-24T10:27:19+10:00August 23rd, 2023|Acquisition, advertising, Brand, business growth, customer insights, data insights, marketing, segmentation, strategy planning, website|0 Comments

OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]

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