return on investment

8 12, 2023

Marketing maturity and link to customer value

By |2023-12-11T18:53:52+11:00December 8th, 2023|business growth, marketing, measurement, return on investment, strategy planning, transformation|0 Comments

Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]

6 11, 2023

Marketing successfully through economic downturns

By |2023-11-07T08:46:21+11:00November 6th, 2023|business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation|0 Comments

Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.

28 08, 2023

Customer loyalty value analysis: case study

By |2023-10-16T16:35:25+11:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

6 06, 2022

Does your marketing ROI stack up?

By |2022-06-06T11:59:19+10:00June 6th, 2022|business growth, data insights, marketing, measurement, return on investment, strategy planning|0 Comments

As the ROI Guy, I’ve always loved maths. Luckily, formulas have always stuck, and measurement has become my best friend [...]

Go to Top