21 11, 2022

How much of your media spend is being wasted?

By |2022-11-21T15:39:11+11:00November 21st, 2022|Acquisition, advertising, business growth, data insights, digital, marketing, strategy planning, targeting|0 Comments

Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]

29 06, 2022

The world’s first 24-hour Metaverse festival

By |2022-07-05T17:17:05+10:00June 29th, 2022|business growth, digital, innovation, inspiration, Metaverse, reinvention|0 Comments

I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

18 04, 2021

Introducing Throttl, the digital marketing solution founded by Christian Lehmann

By |2022-03-30T12:50:52+11:00April 18th, 2021|Acquisition, advertising, Brand, business growth, content marketing, digital, marketing, strategy planning, video marketing, website|0 Comments

The Vision is to become the business world’s go-to platform for digital marketing solutions. In short, Throttl is an all-in-one [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

26 03, 2020

Wasting marketing budgets with shiny technology

By |2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]

19 03, 2020

Latest views on Artificial Intelligence for marketers

By |2021-06-10T04:13:31+10:00March 19th, 2020|BIg Data, digital, innovation, inspiration, marketing, robotics, transformation|0 Comments

Marketers and advisors are all talking about artificial intelligence. I recently spoke to some as part of TrinityP3’s weekly Managing [...]

3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

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