Digital transformation project
I worked with a leading, global real asset management group (ESR) that reached out via its Australian entity to TrinityP3. [...]
10
02, 2023
21
11, 2022
How much of your media spend is being wasted?
Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]
29
06, 2022
The world’s first 24-hour Metaverse festival
I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
18
04, 2021
Introducing Throttl, the digital marketing solution founded by Christian Lehmann
The Vision is to become the business world’s go-to platform for digital marketing solutions. In short, Throttl is an all-in-one [...]
9
04, 2021
New positioning for a reimagined offshoring business GalleryNew positioning for a reimagined offshoring business
business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website
New positioning for a reimagined offshoring business
For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]
26
03, 2020
Wasting marketing budgets with shiny technology
Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]
19
03, 2020
Latest views on Artificial Intelligence for marketers
Marketers and advisors are all talking about artificial intelligence. I recently spoke to some as part of TrinityP3’s weekly Managing [...]
3
03, 2020
Stop flushing marketing funds down the toilet with MarTech madness GalleryStop flushing marketing funds down the toilet with MarTech madness
BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting
Stop flushing marketing funds down the toilet with MarTech madness
MarTech and CRM analysis
11
10, 2019
IBM’s Watson becomes Acoustic
I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]