Case for support. Positioning a not-for-profit.
A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]
2
05, 2024
8
12, 2023
Marketing maturity and link to customer value
Most people that know me, know that I love a good old Boston Matrix for marketing solutions. Why reinvent the [...]
1
12, 2023
2024 hit predictions
AI goes rogue If you’re not dropping AI, generative AI, and any other machine learning or artificial intelligence words and [...]
27
11, 2023
Reflecting on 2023 – the year that was
A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]
27
11, 2023
Thank you for project 275
I'm not American and don't celebrate Thanksgiving. However, I do ❤️ to thank. So having just hit the 275th project [...]
6
11, 2023
Marketing successfully through economic downturns
Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.
4
09, 2023
Achieving 3x growth: case study
The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]
28
08, 2023
Customer loyalty value analysis: case study
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]
23
08, 2023
Student acquisition diagnostic: case study
OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]
10
02, 2023
Digital transformation project
I worked with a leading, global real asset management group (ESR) that reached out via its Australian entity to TrinityP3. [...]