Case for support. Positioning a not-for-profit.
A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]
2
05, 2024
11
11, 2021
Forgive me for my tardiness GalleryForgive me for my tardiness
business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation
Forgive me for my tardiness
Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]
22
03, 2021
Marketing Mentor Volunteer
As well as strategy planning, I also consult for a Marketing Management consultancy called TrinityP3. In 2020 they piloted a [...]
22
07, 2019
Three powerful, purpose driven business success stories
I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]
4
07, 2019
10 tips for better data-driven marketing Gallery10 tips for better data-driven marketing
BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting
10 tips for better data-driven marketing
“How would you help us to increase our focus on data-driven marketing and our customer communication?” “Do you do workshop [...]
26
02, 2019
How to build a focused strategic positioning – on values and authenticity
I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]
17
05, 2018
How to create more meaningful marketing connection GalleryHow to create more meaningful marketing connection
advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation
How to create more meaningful marketing connection
In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]
8
02, 2018
Is meaningful interaction in Facebook really that meaningful?
Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]
19
09, 2017
Why are you heading off to another meeting? To waste time, or achieve an outcome?
I recently wrote a post on that was published in the TrinityP3 Blog. It focussed on the meeting culture crisis. And [...]
15
12, 2015
Verve, the best customer experience business?
I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]