Purpose-driven marketing

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

22 07, 2019

Three powerful, purpose driven business success stories

By |2021-06-10T04:13:33+10:00July 22nd, 2019|advertising, Brand, business growth, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, Startup|0 Comments

I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

26 02, 2019

How to build a focused strategic positioning – on values and authenticity

By |2022-03-30T13:04:17+11:00February 26th, 2019|advertising, Brand, content marketing, customer insights, event, inspiration, marketing, meaningful, Purpose-driven marketing, strategy planning|0 Comments

I was recently asked to assist in evolving a strategic positioning, and to help the client build a foundation for [...]

17 05, 2018

How to create more meaningful marketing connection

By |2021-06-10T04:13:36+10:00May 17th, 2018|advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation|0 Comments

In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]

8 02, 2018

Is meaningful interaction in Facebook really that meaningful?

By |2018-02-08T13:11:12+11:00February 8th, 2018|Brand, content marketing, digital, marketing, meaningful, Purpose-driven marketing, social networks, transformation|0 Comments

Facebook recently announced that it has changed its News Feed to prioritize “meaningful social interactions” over “relevant content”. The news [...]

19 09, 2017

Why are you heading off to another meeting? To waste time, or achieve an outcome?

By |2021-06-10T04:13:40+10:00September 19th, 2017|business growth, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, transformation|0 Comments

I recently wrote a post on that was published in the TrinityP3 Blog. It focussed on the meeting culture crisis. And [...]

15 12, 2015

Verve, the best customer experience business?

By |2021-06-10T04:13:46+10:00December 15th, 2015|Brand, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, Purpose-driven marketing, strategy planning|0 Comments

I’m sure you’ve heard of Veuve Clicquot, but have you heard of Verve Portraits? If not, then check them out [...]

5 08, 2015

Customer experience – how do you stack up when it comes to customer centricity?

By |2021-06-10T04:13:48+10:00August 5th, 2015|Brand, customer engagement, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, measurement, Purpose-driven marketing, transformation|0 Comments

Most marketers are talking about customer centricity. However many are simply paying lip service to it rather than actually having [...]

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