27 11, 2023

Reflecting on 2023 – the year that was

By |2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

6 11, 2023

Marketing successfully through economic downturns

By |2023-11-07T08:46:21+11:00November 6th, 2023|business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation|0 Comments

Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.

4 09, 2023

Achieving 3x growth: case study

By |2023-09-04T09:11:47+10:00September 4th, 2023|Brand, business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

29 06, 2022

The world’s first 24-hour Metaverse festival

By |2022-07-05T17:17:05+10:00June 29th, 2022|business growth, digital, innovation, inspiration, Metaverse, reinvention|0 Comments

I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]

14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|Brand, business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

3 05, 2021

New perspectives on old learnings

By |2021-06-10T04:13:29+10:00May 3rd, 2021|advertising, Brand, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation|0 Comments

I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]

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