inspiration

2 12, 2024

Me, we, milestones, partnerships, AI and more – 12 reflections on a transformative 2024

By |2024-12-02T08:54:24+11:00December 2nd, 2024|business growth, content marketing, digital, innovation, inspiration, marketing, Purpose-driven marketing, segmentation, strategy planning, transformation|0 Comments

  For those that know me, they know that I’m pretty positive in all aspects of my life. Not to [...]

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27 11, 2023

Reflecting on 2023 – the year that was

By |2023-11-27T15:40:57+11:00November 27th, 2023|business growth, customer-obsessed, data insights, inspiration, marketing, strategy planning, transformation|0 Comments

A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]

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6 11, 2023

Marketing successfully through economic downturns

By |2023-11-07T08:46:21+11:00November 6th, 2023|business growth, data insights, Economic, inspiration, marketing, return on investment, strategy planning, transformation|0 Comments

Marketing successfully through economic and spending downturns. Discover how to successfully implement the new differential marketing approach by analysing existing customer value. Then applying a value filter to segmentation and developing strategies and allocating different budgets for optimal return on investment.

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4 09, 2023

Achieving 3x growth: case study

By |2023-09-04T09:11:47+10:00September 4th, 2023|business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

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29 06, 2022

The world’s first 24-hour Metaverse festival

By |2022-07-05T17:17:05+10:00June 29th, 2022|business growth, digital, innovation, inspiration, Metaverse, reinvention|0 Comments

I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]

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14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

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