customer service experience

8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

24 03, 2022

80%* of marketers say customer experience is the key competitive differentiator

By |2022-03-30T12:38:26+11:00March 24th, 2022|Brand, customer engagement, customer service experience, customer-obsessed|0 Comments

Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.

14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|Brand, business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

7 02, 2019

The robot revolution – is marketing being taken over by machines?

By |2021-06-10T04:13:35+10:00February 7th, 2019|BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation|0 Comments

I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]

2 02, 2018

Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?

By |2021-06-10T04:13:36+10:00February 2nd, 2018|BIg Data, customer loyalty, customer service experience, customer-obsessed, marketing, transformation|0 Comments

Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]

30 05, 2017

Now this is customer loyalty marketing at its best

By |2021-06-10T04:13:40+10:00May 30th, 2017|content marketing, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, strategy planning|0 Comments

I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]

6 09, 2016

3 tips to create powerfully positive customer experiences

By |2021-06-10T04:13:42+10:00September 6th, 2016|BIg Data, Brand, customer insights, customer service experience, data insights, database, digital, measurement, strategy planning|0 Comments

Are you focussed on making customers enjoy their shopping experiences with you, talk to their friends and social media connections about your service, [...]

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