BIg Data

28 08, 2023

Customer loyalty value analysis: case study

By |2024-07-19T16:18:59+10:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

30 11, 2022

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

By |2022-11-30T10:43:48+11:00November 30th, 2022|BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation|0 Comments

I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]

26 03, 2020

Wasting marketing budgets with shiny technology

By |2021-06-10T04:13:31+10:00March 26th, 2020|BIg Data, business growth, customer engagement, customer relationship management, customer-obsessed, database, digital, marketing, meaningful, measurement, strategy planning, transformation|0 Comments

Mumbrella recently published a piece I wrote for the global Marketing Management Consultancy TrinityP3 on wasting marketing budgets with shiny [...]

19 03, 2020

Latest views on Artificial Intelligence for marketers

By |2021-06-10T04:13:31+10:00March 19th, 2020|BIg Data, digital, innovation, inspiration, marketing, robotics, transformation|0 Comments

Marketers and advisors are all talking about artificial intelligence. I recently spoke to some as part of TrinityP3’s weekly Managing [...]

3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

26 03, 2019

The biggest challenge for marketers in 2019?

By |2019-03-26T13:49:00+11:00March 26th, 2019|BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation|0 Comments

No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]

7 02, 2019

The robot revolution – is marketing being taken over by machines?

By |2021-06-10T04:13:35+10:00February 7th, 2019|BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation|0 Comments

I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]

2 02, 2018

Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?

By |2021-06-10T04:13:36+10:00February 2nd, 2018|BIg Data, customer loyalty, customer service experience, customer-obsessed, marketing, transformation|0 Comments

Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]

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