targeting

4 09, 2023

Achieving 3x growth: case study

By |2023-09-04T09:11:47+10:00September 4th, 2023|Brand, business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

21 11, 2022

How much of your media spend is being wasted?

By |2022-11-21T15:39:11+11:00November 21st, 2022|Acquisition, advertising, business growth, data insights, digital, marketing, strategy planning, targeting|0 Comments

Media spend is typically the largest cost item in an A&P budget. And in our experience, as ad agencies and [...]

8 09, 2022

Starting again with Pareto

By |2022-09-08T12:31:56+10:00September 8th, 2022|advertising, business growth, content marketing, customer relationship management, customer service experience, customer-obsessed, lifecycle marketing, marketing, measurement, return on investment, segmentation, strategy planning, targeting|0 Comments

Where did the Pareto approach go? Have you been schooled in the 80/20 rule? Or have you emerged in the [...]

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

3 05, 2021

New perspectives on old learnings

By |2021-06-10T04:13:29+10:00May 3rd, 2021|advertising, Brand, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation|0 Comments

I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]

3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

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