customer loyalty

28 08, 2023

Customer loyalty value analysis: case study

By |2024-07-19T16:18:59+10:00August 28th, 2023|BIg Data, business growth, customer insights, customer loyalty, data insights, database, marketing, measurement, return on investment, segmentation, strategy planning|0 Comments

Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty [...]

30 11, 2022

Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets

By |2022-11-30T10:43:48+11:00November 30th, 2022|BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation|0 Comments

I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]

3 03, 2020

Stop flushing marketing funds down the toilet with MarTech madness

By |2021-06-10T04:13:32+10:00March 3rd, 2020|BIg Data, business growth, content marketing, customer engagement, customer loyalty, customer relationship management, customer-obsession, data insights, database, digital, marketing, measurement, segmentation, targeting|0 Comments

MarTech and CRM analysis

4 07, 2019

10 tips for better data-driven marketing

By |2022-03-30T12:58:42+11:00July 4th, 2019|BIg Data, business growth, content marketing, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, lifecycle marketing, marketing, meaningful, measurement, Purpose-driven marketing, segmentation, strategy planning, targeting|0 Comments

“How would you help us to increase our focus on data-driven marketing and our customer communication?”  “Do you do workshop [...]

19 02, 2019

Direct marketing is making a resurgence in today’s digital world

By |2019-02-21T08:46:17+11:00February 19th, 2019|customer loyalty, customer relationship management, customer-obsessed, customer-obsession, data insights, database, digital, internet marketing, lifecycle marketing, marketing, meaningful, measurement, segmentation, strategy planning, targeting|0 Comments

I recently wrote a post for TrinityP3 (global marketing management consultancy) on the reasons why direct marketing isn't dead in [...]

17 05, 2018

How to create more meaningful marketing connection

By |2021-06-10T04:13:36+10:00May 17th, 2018|advertising, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, inspiration, marketing, meaningful, measurement, Purpose-driven marketing, reinvention, segmentation, social networks, strategy planning, transformation|0 Comments

In a world where technology is taking over, channels are getting out of control, privacy is being hacked, and loyalty [...]

2 02, 2018

Who is more customer-obsessed: Amazon, Trump, Zappos or Jack Ma?

By |2021-06-10T04:13:36+10:00February 2nd, 2018|BIg Data, customer loyalty, customer service experience, customer-obsessed, marketing, transformation|0 Comments

Progressive Business leaders and Marketers around the world are transforming their approach to be customer-obsessed. Now for some leaders, customer-obsession [...]

22 11, 2017

OFFERING FOR DECEMBER / JANUARY: Kickstart 2018

By |2021-06-10T04:13:38+10:00November 22nd, 2017|Acquisition, BIg Data, business growth, content marketing, customer insights, customer loyalty, customer relationship management, data insights, database, inspiration, marketing, reinvention, segmentation, strategy planning, targeting, transformation, website|0 Comments

Is your business. 1. transforming around technology and a new digital ecosystem? 2. integrating POS, Apps, and more and more [...]

30 05, 2017

Now this is customer loyalty marketing at its best

By |2021-06-10T04:13:40+10:00May 30th, 2017|content marketing, customer loyalty, customer relationship management, customer service experience, inspiration, marketing, strategy planning|0 Comments

I recently flew back from regional Australia to Sydney. As I was thumbing through the Rex flight magazine, an article called [...]

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