cloud

11 10, 2019

IBM’s Watson becomes Acoustic

By |2021-06-10T04:13:32+10:00October 11th, 2019|BIg Data, business growth, cloud, content marketing, customer engagement, customer insights, data insights, database, digital, marketing, targeting, transformation|0 Comments

I recently went to the launch of the new MarTech company Acoustic. For those that may not be aware, it's [...]

9 11, 2015

Have you achieved a single customer view of your data? So now what?

By |2021-06-10T04:13:47+10:00November 9th, 2015|BIg Data, business growth, cloud, customer relationship management, data insights, database, marketing, measurement, segmentation, strategy planning|0 Comments

With CRM as the great promise in the 90s, Single Customer View (SCV) is the great promise of this decade. [...]

17 12, 2012

11 proof points that Karma exists

By |2021-06-10T04:14:05+10:00December 17th, 2012|advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, customer service experience, data insights, database, digital, female motivation, inspiration, internet marketing, lifecycle marketing, marketing, measurement, segmentation, share of wallet, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

It has been a busy, yet rewarding strategic consulting year in the marketing world. I do believe that Karma exists. [...]

14 12, 2011

Thank you 2011 clients for real hair of genius

By |2021-06-10T04:14:09+10:00December 14th, 2011|Acquisition, advertising, cloud, customer engagement, customer insights, customer loyalty, customer relationship management, data insights, database, digital, internet marketing, lifecycle marketing, marketing, measurement, segmentation, social media, social networks, Startup, strategy planning, targeting, website|0 Comments

In the spirit of a Budwesier campaign, I'd like to salute the clients of 2011. Real clients of genius for [...]

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