innovation

2 05, 2024

Case for support. Positioning a not-for-profit.

By |2024-05-04T13:52:56+10:00May 2nd, 2024|business growth, innovation, marketing, meaningful, Purpose-driven marketing, strategy planning|0 Comments

A not-for-profit out of Canada was seeking marketing advisory to help develop a stronger case for support. As chance would [...]

29 06, 2022

The world’s first 24-hour Metaverse festival

By |2022-07-05T17:17:05+10:00June 29th, 2022|business growth, digital, innovation, inspiration, Metaverse, reinvention|0 Comments

I recently explored the world’s first 24-hour Metaverse festival. Wow - what an immersive experience. Drop the buzzwords: NFTs, Web3, [...]

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

19 03, 2020

Latest views on Artificial Intelligence for marketers

By |2021-06-10T04:13:31+10:00March 19th, 2020|BIg Data, digital, innovation, inspiration, marketing, robotics, transformation|0 Comments

Marketers and advisors are all talking about artificial intelligence. I recently spoke to some as part of TrinityP3’s weekly Managing [...]

22 07, 2019

Three powerful, purpose driven business success stories

By |2021-06-10T04:13:33+10:00July 22nd, 2019|advertising, business growth, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, Startup|0 Comments

I particularly admire people who follow their passion and make their dreams a reality. Here are three great local marketing [...]

26 03, 2019

The biggest challenge for marketers in 2019?

By |2019-03-26T13:49:00+11:00March 26th, 2019|BIg Data, business growth, customer engagement, digital, marketing, meaningful, measurement, robotics, strategy planning, transformation|0 Comments

No, it's not big data, customer centricity, customer experience, digital transformation, automation, artificial intelligence, or machine learning. In a slow [...]

7 02, 2019

The robot revolution – is marketing being taken over by machines?

By |2021-06-10T04:13:35+10:00February 7th, 2019|BIg Data, business growth, customer engagement, customer insights, customer service experience, database, digital, innovation, marketing, reinvention, robotics, strategy planning, transformation|0 Comments

I remember watching the movie, Electric Dreams, back in 1985, thinking wow, computers can talk and act like a human! [...]

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