Selected Work
Where this thinking has been put to work.
Short accounts of what the situation was, what the work looked like, and what changed. Real names, real numbers, in the clients’ words where they gave them.
Altius Group
Six business units, one position, three times the size in two years.
Altius Group had six core business units pulling in six directions. Repositioning the group around "Elevating Wellbeing" gave the whole business one commercial story, and it grew three times over the following two years.
Read the story →Best & Less
1.3 million customers analysed to find where the money actually was.
A customer loyalty and value review across 1.3 million customers. The high-value segment bought 2.5 times more often and was worth three times the average customer, which changed where investment went next.
Read the story →Specialty Foods
8% of shoppers drove 40% of the revenue.
Three years of order data analysed. The top decile of customers was worth more than 40 times the bottom, and 59% of registered app users had never placed an order. A three-tier customer marketing framework was built off that picture.
Read the story →Emapta
A nine-month brand and digital transformation, run straight through COVID.
Emapta was repositioned around "Your Teams, Your Way," with up to 70% cost savings against vendor-managed outsourcing as the commercial proof point. Brand and digital were rebuilt together rather than sequenced.
Read the story →ESR Group
A six-week global CMS and martech review with nothing to sell at the end of it.
Five vendors shortlisted against eleven evaluation areas across the group's markets, delivered in six weeks as a senior consultant alongside TrinityP3. No implementation interest in the outcome.
Read the story →Nestlé
Strategic direction for a one-to-one customer programme, measured properly.
Setting the strategic direction for a one-to-one customer communication programme with measurable ROI and net positive results. A short brief, honestly described.
Read the story →Floral Image
From artificial flowers to Designer Flowers, Refreshed Monthly.
Founded in Adelaide in 2000 and now in 80+ cities across 18 countries. Repositioned away from generic artificial flowers language, with a full rebrand behind it.
Read the story →OES
Flip the funnel. Buy student value, not student volume.
A fifteen-point diagnostic of the go-to-market and student acquisition journey for a leading Australian university delivered through OES. The core recommendation was to reweight targeting and budget toward value rather than lead volume.
Read the story →The Laptop Initiative
You see the opportunity. We're how you give it.
A charity with a strong model and a story that wasn't landing. A strategy and positioning workshop reframed the giving cycle around recognition rather than disposal, and became the brief for a full brand and website refresh.
Read the story →Talk Through Your Situation
If one of these looks like your situation, that’s a good place to start the conversation.