Who I assist
I work with leaders when the marketing decision matters.
You don't need to categorise yourself by title. Most people arrive with a situation rather than a job description.
CEOs & Founders
When growth has become harder, marketing investment is increasing or the business needs a clearer commercial direction.
Boards & Executive Teams
When marketing strategy, investment or performance needs independent scrutiny.
Marketing Leaders
When you need an experienced external perspective, stronger commercial alignment or help navigating a complex decision.
Businesses entering a new phase
When growth, transformation, acquisition, expansion or organisational change requires marketing to rethink how it creates value.
The decisions are different. The pressure to get them right isn't.
3x
Growth in two years for Altius Group, following a repositioning.
1.3M
Best & Less customers analysed to find where the value actually sat.
Organisations usually get in touch at a particular moment.
Something has changed, or is about to. The decision is significant enough that an outside view is worth having before it's made.
- Growth has stalled
- A strategy reset is being considered
- An agency review is underway
- A major investment decision is approaching
- The customer portfolio is changing
- A transformation is in progress
- An acquisition is being integrated
- The business is expanding into a new market
- Marketing effectiveness is being questioned
- The organisation is restructuring
Start with the decision, not the service.
Growth has stalled
Understand what is holding growth back and where the greatest opportunities may exist.
Marketing investment is under scrutiny
Determine whether marketing investment is creating sufficient commercial value.
We don't understand our customers well enough
Identify which customers create value, where growth exists and where investment should be prioritised.
Marketing isn't clearly contributing to business performance
Improve measurement and understand marketing's commercial contribution.
Our strategy needs to change
Reconnect marketing with commercial objectives and future growth.
We need an independent perspective
Challenge assumptions and gain an experienced external view before making an important decision.