Free tool
How much value is your marketing really creating?
Take the 7-minute Customer Value Diagnostic.
Most businesses measure marketing activity. Fewer understand the value that activity creates for customers, and even fewer can connect that value to commercial performance. The Customer Value Diagnostic is a practical application of the Front Foot Customer Value Model. Answer 20 short questions and get an immediate, personalised view of where your marketing is creating value, where it's being lost, and where the opportunity may lie.
The diagnostic looks at five things
- 01
Customer Understanding
Do you know what your customers genuinely value?
- 02
Value Proposition
Can you clearly articulate why they should choose you?
- 03
Experience & Delivery
Does the experience consistently deliver what you promise?
- 04
Marketing Effectiveness
Do you know what's actually influencing customer behaviour?
- 05
Value Capture
Are you converting customer value into sustainable business value? This is the same lens behind the Customer Value Model, margin and incremental return, not just revenue.
What you'll get, in about 7 minutes
- Your result, one of five positions, not just a score
- Your strongest dimension
- Your biggest opportunity
- A short interpretation of what it means
- Questions worth asking next
No sales pitch. Just a clearer view of where you stand.
Developed by Front Foot Marketing. Built on the Customer Value Model.