Part two
How much of that value is actually protected?
Take the 5-minute Customer Value Risk Index.
Good marketing measurement tells you what happened. Good customer intelligence tells you why. Good risk management tells you what could happen next. The Customer Value Risk Index looks at whether the value your marketing creates is understood, defensible and protected, not just whether it's being created.
It's the companion to the Customer Value Diagnostic, which looks at how much value your marketing is creating in the first place.
The index looks through four lenses
- 01
Intelligence
How well you'd actually know.
- 02
Alignment
Whether behaviour matches the stated promise.
- 03
Exposure
Where value is concentrated and vulnerable.
- 04
Response
How fast you can act once you know.
What you'll get, in about 5 minutes
- Your overall reading, one of three plain-language bands
- Your biggest exposure, named directly
- Your strongest lens
- A short interpretation of what it means
- Questions worth asking next
No sales pitch. Just a clearer view of where you stand.
Developed by Front Foot Marketing. Built on the Customer Value Model, part two of the Customer Value Diagnostic.