Well it can according to crazy Dutch designer Gerwin Hoogendoorn.
He has invented a very cool looking umbrella that not only withstands wind gusts due to it’s aerodynamic, windbreaking design but also has an extended canopy to keep you dryer on your back.
Love the insights and solution. Explore his senz range here: 
And for the marketers out there, how are you solving basic consumer insights with your current marketing activity?
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