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Repositioning Floral Image to Support Global Expansion
Floral Image is a true Australian-based success story. Founded in Adelaide in 2000, it has expanded to over 80 cities and 18 countries. It's a professional service that delivers high quality,...
Customer Loyalty Value Analysis for an Australian Retailer
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty program, and approach to loyalty marketing. Objective The reason for the project...
Positioning Altius Health to Support 3x Growth
The Altius Group - strategic positioning project “Help drive growth by uniting our positioning.” A great business and market positioning challenge requested by Altius’ CEO, Derick Borean; and CFO,...
Improving Student Acquisition Strategy for Growth
The Challenge: Assessing OES's Student Recruitment Journey I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services (OES)....