Where to optimise?
Where best to focus activity for growth?
How to prove brand impact on commercial outcomes?
How to filter leads for higher quality acquisition?
How to measure incremental value from your customer base, loyalty program or direct to customer programs?
How to reduce churn with key customer segments?
How to increase utilisation of your marketing technology and AI tools?
Sensible solutions
The Incremental Margin Diagnostic
Audit of marketing investment versus incremental commercial return.
- How your current strategy is delivering on your commercial objectives.
- The level of alignment of Brand and Customer Experience (BX and CX).
- What technologies are being utilised and the maturity stage.
- How data is currently being managed, governed, segmented and used for customisation and personalisation.
- How research, customer feedback and touchpoint interactions are being harnessed.
- Which measurement techniques are being applied.
The Marketing Commercial Reset
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Marketing strategy realignment to profit, pricing power and margin.
- Link marketing spend to incremental margin.
- Welcome, onboard, reward and recognise your customer value segments at scale.
Creative ideation and execution
- A strategy is useless unless it’s brought to life.
- We have creative talent partnerships or can guide your existing teams.
- And can help you access the top 5% of digital talent to supercharge your success with Throttl.
Access leading edge solutions
- Predictive psychology modelling combining human and the latest AI/ML techniques.
- Advances that allow you to test positioning, creative, messaging and more.
- Technology and systems integration specialists.
- Ecommerce, DXP transformation and automation experts.
- Market mix modelling techniques.