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Repositioning the global franchise – Floral Image
Floral Image is a true Australian-based success story. Founded in Adelaide in 2000, it has expanded to over 80 cities and 18 countries. It's a professional service that delivers high quality,...
Customer loyalty value analysis – retail
Ian Bennett and I were invited to help assist a major Australian retailer. To assess and evolve its Customer Loyalty program, and approach to loyalty marketing. Objective The reason for the project...
Positioning a brand for 3x growth
The Altius Group - strategic positioning project “Help drive growth by uniting our positioning.” A great business and market positioning challenge requested by Altius’ CEO, Derick Borean; and CFO,...
Student acquisition diagnostic
OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services (OES). Looking at the new student recruitment journey....