Reflecting on 2023 – the year that was
A topsy turvy year in so many ways: More global unrest and war Increased cost of living pressure ChatGPT and [...]
27
11, 2023
30
11, 2022
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets GalleryTips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
BIg Data, business growth, customer loyalty, customer relationship management, customer-obsessed, data insights, marketing, measurement, segmentation, strategy planning, transformation
Tips on how to rebalance retention and loyalty versus acquisition marketing approaches and budgets
I wrote this article in LinkedIn for The Marketing Advisory Practice, with the aim of highlighting one of the biggest [...]
6
06, 2022
Does your marketing ROI stack up?
As the ROI Guy, I’ve always loved maths. Luckily, formulas have always stuck, and measurement has become my best friend [...]
3
05, 2021
New perspectives on old learnings
I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]