Brand

4 09, 2023

Achieving 3x growth: case study

By |2023-09-04T09:11:47+10:00September 4th, 2023|Brand, business growth, inspiration, marketing, strategy planning, targeting, transformation, video marketing, website|0 Comments

The Altius Group project "Help drive growth by uniting our positioning." A great business and marketing challenge requested by Altius' [...]

23 08, 2023

Student acquisition diagnostic: case study

By |2023-08-24T10:27:19+10:00August 23rd, 2023|Acquisition, advertising, Brand, business growth, customer insights, data insights, marketing, segmentation, strategy planning, website|0 Comments

OES project I was invited to assess the go-to-market acquisition process for a leading Australian University via Online Education Services [...]

24 03, 2022

80%* of marketers say customer experience is the key competitive differentiator

By |2022-03-30T12:38:26+11:00March 24th, 2022|Brand, customer engagement, customer service experience, customer-obsessed|0 Comments

Customer experience can create long term success and customer happiness. It's a key differentiator. Read about my latest experience.

14 03, 2022

Altius goes higher

By |2022-03-30T12:42:49+11:00March 14th, 2022|Brand, business growth, customer insights, customer service experience, customer-obsessed, inspiration, marketing, meaningful, strategy planning|0 Comments

This post outlines how Front Foot Marketing assisted Altius Group to evolve its strategic positioning. Lifting above the service divisions and uniting under one common approach, personality and tone of voice.

11 11, 2021

Forgive me for my tardiness

By |2021-11-11T14:40:24+11:00November 11th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer relationship management, customer service experience, digital, innovation, inspiration, marketing, meaningful, Purpose-driven marketing, reinvention, strategy planning, targeting, transformation|0 Comments

Apologies. It has been a few months since my last post. Life admin, Covid admin, and lots of chewy marketing [...]

3 05, 2021

New perspectives on old learnings

By |2021-06-10T04:13:29+10:00May 3rd, 2021|advertising, Brand, content marketing, customer-obsessed, inspiration, marketing, meaningful, strategy planning, targeting, transformation|0 Comments

I’ve been reading a book by Simon Winchester called, “Exactly. How Precision Engineers Created The Modern World”, and was interested [...]

18 04, 2021

Introducing Throttl, the digital marketing solution founded by Christian Lehmann

By |2022-03-30T12:50:52+11:00April 18th, 2021|Acquisition, advertising, Brand, business growth, content marketing, digital, marketing, strategy planning, video marketing, website|0 Comments

The Vision is to become the business world’s go-to platform for digital marketing solutions. In short, Throttl is an all-in-one [...]

9 04, 2021

New positioning for a reimagined offshoring business

By |2022-03-30T12:53:27+11:00April 9th, 2021|Brand, business growth, content marketing, customer engagement, customer insights, customer service experience, digital, internet marketing, marketing, meaningful, strategy planning, transformation, website|0 Comments

For anyone who has launched a revamped positioning, you'll know this feeling of relaunching it to the market The client [...]

11 03, 2020

The Moldy Whopper receives 1 star from System1’s testing

By |2021-06-10T04:13:31+10:00March 11th, 2020|advertising, Brand, customer insights, customer-obsessed, marketing, meaningful, strategy planning|0 Comments

Unless you've been living under a rock, then I assume you've seen the Moldy Whopper campaign by Burger King? But [...]

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