Jose Cuervo briefed McCann, New York, to come up with a stunt for National Margarita Day.

They wanted to take advantage of its rich history as a pioneer of tequila, and own the space.

Well the agency took it literally and decided to try and ‘do space’ better than anyone else. You be the judge if it tops Red Bull. I’m not so sure.


With 100,000+ views of the video in Facebook, is this an effective stunt?

I’d love to slice the engagement results by the potential target market or analyse the sales uplift (if any) to determine an ROI.  #MeThinksItWillBeNegative!